This one was relatively simple. A group of talented restaurateurs developed a revolutionary Asian Fusion concept long before it became popular. We gave them a launch campaign that reeducated a market that had previously only experienced old-school Chinese food. From day one, it has remained the people’s favorite and dished out consistent success against the category’s national competitor.

“Wok-Braised Bass” Print Ad

“Now Open” Poster

“Our Chefs Are Free” Outdoor Board

“Party Members Only” Poster

“Szechwan Scallops” B&W ROP Ad