MATTRESS LAND SLEEPTFIT



Most mattress retail advertising is a cheesy remnant of an era of when marketers thought customers were idiots who had primitive, Pavlovian response buying habits. We discovered there’s a thirst for knowledge about an investment that would be used every night for years to come, and could affect health and well-being. Which, ultimately proves, smart sells – even against major national chains outspending by double and smothering their markets with new stores.

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“SleepFIT Tonight” Window Graphic