WHAT'S IN IT FOR YOU
HOW WE DO IT
Results define us

central california blood center

CCBC was facing increased competition from large, national blood suppliers. Tapping into the pride local people share, we repositioned CCBC as a one-of-a-kind and irreplaceable advocate for the health and wellbeing of the entire Central Valley.

“Not From Around Here/Surgery” :30 Brand TV

“Not From Around Here/Market” :30 Brand TV

“Locally Sourced” 36’ x 10.5’ Outdoor

“Known For Freshness” 48’ x 14’ Outdoor

CCBC Donor Center Pop-up Banners

CCBC Promotional Leave-Behind
(featuring rubber produce stress balls)

CCBC Donor Center Poster Series
(Donor posters were paired with posters of people whose lives were saved.)

CCBC Digital Banners

CCBC Brand Microsite
(All traffic was driven here to explain benefits of fresh, locally-sourced blood)

“Know Your Blood Type” Every Door Direct Mail
(Series of location-specific postcards mailed to recipients near each donor center)

“Know Your Blood Type” Full Bus Side

“Know Your Blood Type” Full Bus Side

“Know Your Blood Type” Carousel Social Media Ad

Previous clientExit gallerynext client