When a hospital is dedicated to serving everyone it’s a bigger assignment to compete in a healthcare marketplace where others can selectively serve or target just those with the ability to pay. But when a brand like Community Medical Centers has so many superior points of difference, making a strong connection starts by simply being a storyteller and telling the truth well.
For nearly 20 years the association between Janzen and Community has produced groundbreaking TV and print for a hospital, to now leadership of a bold content marketing strategy targeting influencers and consumers. This includes a content native advertising strategy with storytelling that resonates with key influencer groups in a politically-charged industry category. It’s good growing together.