Spark! is a Fresno-based organization that seeks to convince potential supporters that an arts education is a vitally important component towards creating a more prosperous community. The difficulty stems from the perception that arts education, while a nice activity, isn’t something that inspires future entrepreneurs. We’ve developed a multi-tier campaign including logo design, now in production, which reverses that viewpoint in a way that people with or without kids, and without an economics degree, can relate to.
Proposed SPARK! Print Campaign
Proposed SPARK! OOH Campaign
Proposed SPARK! Website
Two leading commercial real estate practitioners and teachers decided it was time to make continuing education more than an obligation by turning the institution and the value proposition on its ear. JanzenBrands was there from the start of this start-up to help them identify the business model, consider the market through research, and design a winning strategy. A web site so critical to online education is first up in series of industry-changing tactics.